finch studios

What’s up with all those sneaker heads? They stand in line for days waiting for stores to release the latest models that sell in the three figures that later can be found on line for thousands more. To some of these aficionados it’s a passion and an obsession. To others it’s strictly a business, while to others it’s is just what fashionistas do in these modern times.

Nike has capitalized this sneaker subculture by making collectible small limited editions. This in turns brings the price up to any one willing to lay down big bucks. To them why would anyone want to wear something easily made available to the masses. Simple economics – supply and demand.

When rappers and sports figures started to appear in TV commercials and print ads sneakers became a status symbol. Shoe companies quickly competed for these well-known celebrities. Artists put their brushes to sneakers instead of canvas. Hand painted models hit the market giving these artists instant notoriety.

Shoe companies kept the mass merchandising machine cracking into the skateboard world signing professional boarders who brought out a new demographics with their unique design style statement. Sneaker heads come from all walks of life. They share one thing in common. Its just some choose to wear them while others choose to collect them.

Tags: sneaker heads

This entry was posted on Wednesday, September 9th, 2009 at 10:34 am and is filed under art. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.