finch studios

This year’s Olympics is getting my attention. So much so that I get to bed later at night which makes me a complete zombie in the morning. It seems I can’t get enough of these super athletes flying down a hill at break neck speed or soaring and flipping and twisting every which way on the half pike. And you have to love the commentators. They know the lingo which an average fan can’t tell the difference in some of the aerial dynamics, but who cares – it’s fun and extremely awesome what these kids do.

And how about the stylish clothing. I like the snowboarder’s outfit the best. Pants that look like worn washed out pseudo jeans and the very cool Americana plaid look of their parkas. Sports equipment companies that pay huge endorsement deals to the athletes are getting their fair share of branding. You can’t help miss the name on the bottom or top of snowboards and skis. It all makes for a pretty good show.

Tags: 2010 Olympics

This entry was posted on Thursday, February 18th, 2010 at 2:30 pm and is filed under fashion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.